In a world where fashion expertise and a bold stance against fast fashion would have made writing this "About Us" page a breeze, we found ourselves on a different path.
supporting women and their businesses
Our story began with a simple desire—to support women and their businesses, to acknowledge their unique challenges, and to celebrate their remarkable strength. Little did we know that this seed of an idea would grow into the very essence of Auguri, shaping every decision we made.
It took us nearly three years to settle on a name that truly encapsulated our values and mission. We wanted a name that screamed "celebration," "well wishing," and "let's lift each other up!" After countless brainstorming sessions and a little sprinkle of Italian flair, Auguri was born. Auguri, which means "best wishes" in Italian, became the perfect embodiment of our vision.
Our team is a diverse bunch, with different backgrounds, experiences, cultures, and worldviews. Yet, what unites us is our unwavering desire to help our customers and foster partnerships with like-minded people.
committed to improving
We wanted designs that were not only visually appealing but also incredibly comfortable. And let's address the elephant in the room: the price. We'll be honest, we're not entirely satisfied with where we stand, but we're committed to improving and finding ways to make our offerings more accessible.
At Auguri, our trademark doesn't revolve around flashy designs or luxurious fabrics. It's about the meticulous attention we pay to every detail and the dedication we have to listen to our customers. Your voice, your experiences, and your needs are at the heart of everything we do.
We actively seek out repurposed fabric, recognising the vital importance of treading lightly on our planet. It is our small contribution toward a more harmonious relationship between fashion and the environment we call home.
Along the way, something special happened: we had the privilege of working closely with incredible designers and artisans. In doing so, we discovered a network of small businesses that share our dreams and values.
We're eager to get to know you, to understand your values, wants and needs,
and to serve you in the most meaningful manner possible.
Thank you for being a part of our journey.
Auguri