We started by asking what actually
matters.
Not what's on trend, not what's on the label, but what a piece of clothing is actually made of, how it feels to wear and whether it lasts. Auguri began with that question, and the answer shaped everything : natural fibres, comfort over branding, and designs stripped back to what's necessary.
No logo to display. Just clothes that do what they're meant to do, made well enough that you forget about them, in the best possible way.
We began with a question, not a trend.
Auguri started with women, their days, their bodies, their lives as they are actually lived, not as the fashion calendar imagines them. We asked what women need from their clothes, and the answer had nothing to do with what's new. It was about what's essential: comfort, quality, and simplicity.
We work in natural fibres and repurposed fabric, sourced with care and made in Europe. This isn't a marketing position, it's how we've always worked, because clothes made to be kept shouldn't cost the earth to make, and shouldn't be discarded after a season.
Our sizing reflects the UK average, not a sample size. We design for the women who actually wear our clothes, not for a runway silhouette they're expected to fit into.
Why the price is what it is
Good fabric, ethical production and small-batch making cost what they cost. We've chosen not to cut corners to chase a lower number, not on the cloth, not on the people who make it, not on the fit. What you pay reflects what's actually gone into the piece.
Our name and what it means
It took us nearly three years to find a name that fit. Auguri - Italian for "best wishes", is what we wanted every piece to carry: a small act of goodwill, from us to the women who wear them and from those women to each other.
Where it's going
We are getting to know the women who wear Auguri, their stories, their lives, the things that matter to them. You will start to see more of that here. For now, thank you for being part of this.
We're glad you're here.